Over the coming days,
the group, Priorities USA, will begin making reservations in those
states, as well as in Colorado, Iowa, Nevada, New Hampshire and
Virginia, said the group’s chief strategist and co-chairman, Guy Cecil.
The aggressive move comes as the super PAC looks to the fall and what
could be a crowded market of television ad reservations.
But it emphasizes a
level of preparedness at a time when Republicans remain deeply fractured
over their prohibitive front-runner, Donald J. Trump. And while they
are sticking with the traditional general election battlegrounds for
now, they are leaving open the possibility of expanding to other states.
Saying that
Republicans have been preparing for a billion-dollar campaign to
“distort Hillary Clinton’s record,” Mr. Cecil added, “Hillary’s campaign
is not taking anything for granted, including the primary, which is why
it’s even more important that we prepare for the long road ahead to
November.”
He added: “We have
learned a valuable lesson from Republicans during the primary. We cannot
take Donald Trump or any other Republican nominee for granted. It will
take an unprecedented campaign and independent effort to communicate,
register, mobilize, and turn out voters. There’s no time to waste.”
The group is preparing
for either Mr. Trump or Senator Ted Cruz of Texas. And Priorities USA
is also likely to be on the air before the Democratic convention in late
July. The group’s strategists are trying to determine what can be
gleaned from what was effective, and what wasn’t, in the Republicans’
efforts to derail Mr. Trump.
But the $70 million is
strictly for the postconvention ad buy, and that does not cover a radio
and digital advertising component. By buying time early, Priorities USA
hopes to target its advertising to precise shows, and, to potentially
lock in better ad rates.
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